AI is Changing The Way We Search

People are using Perplexity, ChatGPT, and even Google has added AI generated results

Each week, I embark on a journey through the realm of artificial intelligence, delving into the latest tools that pique my curiosity. I conduct intriguing experiments, unraveling the mysteries they hold, and gather fascinating insights from the ever-evolving world around us. Join me as I share these discoveries and observations, inviting you to explore the wonders of AI alongside me.

šŸ”§ Three Tools I’m Testing

šŸ–¼ļø Krea - The multi-modal generation tool has a solid set of models available to use for content generation. This week’s header robot and colorful background were easily generated in Krea. I’ll definitely continue to refine my usage of this tool.

šŸ¤– Manus - The agent AI that took the internet by storm. It is definitely incredible in capability. I tasked it with some very complex tasks that took hours to complete and the results were very good. I have a couple of invites if someone wants one.

šŸ” Meta AI - I wanted to try out the new Llama model and haven’t touched Meta’s AI products ever. It feels decent, but nothing mind-blowing. I am optimistic about running Llama locally for my smart home. This is definitely the goal.

🧪 AI Experiment of The Week

I’ve been on a marketing experimentation kick, and this week isn’t different. My company, Losant, is one of the best IoT platforms in the world, and I know that we compare well to other leading platforms. As a tactic, I’m building out comparison marketing pages for our site that can be used for advertising and social content.

I used Manus to help with gathering comparison information about Losant and our competitors. My goal isn’t just to say Losant is better but to use external ā€œanalysisā€ to show this. I tasked Manus with analyzing Losant and many competitors in various categories. This resulted in a bunch of research documents.

Hubspot is our marketing platform at Losant and has recently launched the ability to create landing pages with AI. This requires answering questions about the goal of the landing page, the ICP target, and more. What I did not do, and will have to, is update our website template in the CMS.

Overall, I need to refine this experiment a bit before it’s ready to be published. However, the data I’ve received from Manus is solid, and Hubspot is our tool of choice, so I want to get it working well.

šŸ“° Article of The Week

The article explores how the emerging global satellite internet infrastructure creates the backbone for AI-powered devices to operate anywhere on Earth. The article highlights that AI agents need constant connectivity to be truly effective, and satellite networks from companies like Starlink, Project Kuiper, and others are filling the crucial gap left by traditional cellular networks that only cover about 15% of the planet's surface.

What makes this development particularly significant is how it democratizes access to advanced AI capabilities beyond urban and well-connected regions. When AI-powered devices can maintain continuous connections regardless of location, we'll see intelligent systems deployed in previously inaccessible environments—from remote agricultural lands to disaster zones and shipping lanes to wildlife preserves. This technological convergence fundamentally changes the equation for IoT deployment from ā€œWhere can we connect?" to ā€œWhat should we connect?" as geographical limitations disappear.

I believe this represents a pivotal shift in IoT's importance across all industries. The ability to embed intelligence in literally anything, anywhere, will trigger waves of innovation that we haven’t even imagined yet. We're moving toward a world where the true value of IoT will be realized not through incremental improvements in existing systems but through entirely new applications that were previously impossible due to connectivity constraints. Organizations that recognize and capitalize on this transformation early will fundamentally reshape their industries. At the same time, those who remain fixated on traditional connectivity models risk becoming as obsolete as dial-up internet in a broadband world.

šŸŒŽ Where the World is Going

We're witnessing a silent revolution in how we discover information. Remember when "just Google it" was everyone's default response to questions? Those days are numbered. AI isn't just enhancing search—it's fundamentally replacing it. Traditional search engines desperately try to stay relevant by slapping AI summaries atop their results. At the same time, users increasingly bypass them entirely, heading straight to ChatGPT or Perplexity for answers delivered in conversations rather than blue links.

What we're witnessing isn't just a shift in how we find information—it's a fundamental rewiring of our relationship with knowledge itself. Think about how you used to hunt for answers: carefully crafting search terms, clicking through multiple links, and scanning pages to find that one nugget of information. Now? You ask a question in plain language, and AI serves up a synthesized answer in seconds. The treasure hunt has become a vending machine.

For businesses, this transformation is particularly jarring. SEO strategies that took decades to perfect are becoming relics overnight. Companies that built empires on appearing at the top of Google results are now scrambling to understand how to be the source an AI model references. The game is no longer about keywords and backlinks—it's about becoming the authoritative voice that AI systems deem worthy of citation.

The irony hasn't escaped me that search engines, which once democratized information by making everything findable, are now recentralizing it through AI filters. Yet, I'm not entirely pessimistic. This shift brings benefits too—immediate answers for straightforward questions, less digital noise, and the ability to solve complex problems through conversation rather than keyword jousting.

What's clear is that we're standing at a crossroads where the 25-year dominance of the search paradigm is giving way to something new. The companies that thrive won't be those that fight this transition but those that reimagine how they connect with users in an AI-intermediated world.

šŸ‘Øā€šŸ’» About Me

Just a Guy with An Ostrich

My name is Charlie Key. I love technology, building awesome stuff, and learning. I’ve built several software companies over the last twenty-plus years.

I’ve written this newsletter to help inspire and teach folks about AI. I hope you enjoy it.

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