Each week, I'll be diving into some exciting AI tools I'm checking out, sharing an experiment I'm working on, and offering some interesting insights about what I'm noticing in the world.

🔧 Three Tools I’m Testing

🌌 Galileo - A text or image to UI tool. I tried this for an application I’m building for fun, and I didn’t love the output. The actual layout of the application screens was fine, but the design did not align with what I was trying to accomplish.

🆕 o3 and GPT-4.1- Some of the latest models from OpenAI. o3 is an impressive reasoning model with multi-model capabilities. GPT-4.1 is an API-only model for the time being. It produces excellent results with reduced cost in the mini and nano versions. o3 will be my go-to model in ChatGPT, while 4.1 will likely get much of my dev work.

💡Arc Browser - Chrome-based browser with many nice features, including built AI for searching, summarizing, and answering questions. This has replaced Edge as my primary browser.

🧪 AI Experiment of The Week

This week, I decided to test Rork to build a React Native mobile application. The application is a passion project I want to create, an AI-powered phone wallpaper creator. I’m a bit of a phone wallpaper junkie, and AI is getting very good at making fun wallpapers for me to use (see below for an example).I'd like to create an application that helps manage marketing campaigns for my startup. The application should take in a campaign overview then turn that into an audience, content plan, ad strategy, and then help generate the content for the campaign. This should integrate with OpenAI to handle the generation.

My initial prompt (bad grammar and all) was:

Create a mobile application for creating phone wallpapers using AI. The application should allow a user to choose a phone (or custom resolution) and write a prompt that describes the wallpaper. The application should have a glassmorphic design. Take inspiration on the design from the attached image. 

This created a working application with a tab bar at the bottom, multiple screens, and a loosely working wallpaper generator. Although, the prompting doesn’t seem to be quite correct. Overall, the one-shot vibe-coded application is impressive and working. I will continue to explore Rork to build this out and then take it over to Cursor to continue development.

📰 Article of The Week

This fascinating article from the Economist outlines several examples of how AI is helping companies reduce their carbon footprints and energy usage. This includes optimizing routing and travel for marine vessels like container ships and reducing the time idling outside ports, which is a tremendous waste. AI systems are now being deployed in mining, metal production, and oil and gas operations to decarbonize processes through emissions tracking platforms that combine satellite imagery with machine data to help companies reduce emissions by 20-30%.

This is particularly significant because these AI systems monitor energy use and emissions data in real time, providing actionable insights that allow companies to adjust their operations immediately. In one compelling example, the International Energy Agency found that AI is already detecting methane leaks in oil and gas infrastructure, making power plants and manufacturing facilities more efficient and reducing energy consumption in buildings.

The irony isn't lost that AI itself is often criticized for its substantial energy consumption, with data centers already consuming 4% of the US energy supply and projected to triple by 2030. Yet, recent studies show that AI significantly reduces ecological footprints and carbon emissions while promoting energy transitions, with the strongest impact observed in accelerating the shift to renewable energy sources. For businesses looking to stay competitive while meeting increasingly stringent environmental regulations, this article underscores the importance of investing in AI not just for efficiency gains but as a critical tool in their sustainability arsenal.

🌎 Where the World is Going

Vibe marketing isn't just emerging—it's already redefining how brands connect with audiences. I've watched my own marketing toolkit transform dramatically, with AI handling everything from content creation to curation, summarization, and distribution. What's truly remarkable isn't just the improvement in these tools but their accelerating evolution. Models that struggled with nuanced brand voice six months ago now effortlessly generate content that feels distinctly human, while image generation has leaped from obvious AI artifacts to visuals that pulse with genuine emotional depth and legible text.

One area that is particularly fascinating in our social-driven world is AI influencers and the rapid pace at which they can be created to feast on our psyches. We've moved beyond static digital models like Lil Miquela to fully realized virtual personalities that post daily, respond to trends, and build genuine followings. What's mind-bending isn't just their existence but how audiences knowingly form emotional connections with these entities. AI-generated influencers gather communities around them that rival human creators - commenting, sharing, and even defending their favorite virtual personalities against critics. The boundary between manufactured presence and authentic connection has never been thinner.

This blurring of lines extends beyond social media into every aspect of brand communication. Just yesterday, I witnessed the future of creative work unfold on my screen as an AI generated an entire campaign that perfectly captured a brand's essence in minutes - a task that would have consumed a traditional creative team for weeks. The system didn't just match the brand's style guide; it seemed to understand its purpose. This uncanny ability to replicate human emotion and creativity exists in a fascinating liminal space: both thrilling in its possibilities and unsettling in its implications. When we ask ourselves whether these AI-generated campaigns match exactly what humans would create, we're asking the wrong question. Perhaps the better questions are: Do they need to? And more importantly, should they?

The most profound shift, though, is how this democratizes brand building. Small businesses that could never afford Madison Avenue agencies can now compete on creativity rather than budget. The playing field isn't just leveling – it's transforming into something entirely new. The question isn't whether your marketing department needs AI anymore; it's whether traditional marketing departments will exist at all in five years.

As these tools continue to improve exponentially, I'm both excited and cautious about a future where the line between authentic human creativity and AI-generated vibes becomes increasingly blurred. The marketers who thrive won't be those who resist this change but those who learn to collaborate with their AI partners, like jazz musicians improvising together.

👨‍💻 About Me

🔗 Extra Links to Check Out

• Sam Altman on Productivity 📈

• OpenAI 4.1 Announcement 📰